As a marketer we all know the value of data. It helps us inform our prospects about services or products we have, contact our existing clients and promote new releases.
But today, marketers are using data and burning millions. How?
Most marketers are using the mass data dollar burning strategy. For example: we want to market a new car, so we send out mass emails to a database that was bought online via a company that promised it would reach people who are currently interested in buying a new car. We also advertise on the radio and create an expensive TV spot, along with a solid SMS campaign. Sound familiar? If you do this you are simply burning your money. It is like a fisherman throwing dynamite in the lake hoping to catch fish. I’m not saying such marketing strategies never work, but consumers are changing and need to get to know brands better. In these economic times, we can’t afford to spend loads of money without the sufficient ROI. We need to understand exactly where money is being spent and its returns.
I want you to become the fisherman who knows where to fish and collect massive amount of fish.
The power of segmented data.
Now imagine you simply have 30,000 data comprising the contact name, car preference, colour choices, options and weather or not they want to buy a car and when. You already know everything you need to know! Now you can target these potential customers with a tailor-made marketing campaign or event that will lead them to the car they are looking for – from your brand portfolio of course. You are not disturbing them or spamming them with generic emails, but rather approaching them with just what they’re looking for. Wouldn’t that make life so much easier?
How not to collect segmented data.
Most companies collect segmented data by hiring a call centre that is assigned with the task of making calls and collecting the necessary information. They usually ask a long list of questions, boring clients and creating not-so-good impression. Or, they hold an event and set promoters on the loose to collect data. Still annoying, right? We both know that they’re likely to give out fake details when annoyed by a brand.
Doing it the right way.
Iboothme photo booth invites consumers to share their data willingly! Let’s use the example of Bebe for their new collection launch. Bebe hired us to help find out which items their clients liked most. They also wanted client names, email addresses, and age. So we created a video-simulated iboothme software that collects any segmented data Bebe could think of in an easy and affordable way.
The only limit when it comes to iboothme photo booth is your imagination! And as marketers we understand how far your imagination can go, which is why we’re here to turn it into reality.