Aug

06

Gathering Consumer Feedback

Luxottica with Vogue eyewear wanted to introduce their new glasses collection and add something unique which would spice up their activation and make them the centre of attraction at the ESMOD fashion show held at Wafi Mall. And we went there with 3 words in mind: Valuable Data Collection.

Since vogue needed something luxurious to compliment its image, iboothme decided to take up the challenge and create a specially tailored booth with its very own unique shape and style. The end product was finished in stunning gold enamel and proved to be a definite eye-catcher!

Consumers using the sleek booth interface and design.

Guests were invited to come and select a pair of sunglasses from Vogue’s latest collection and snap their stylish picture at the photo booth – which was then instantly printed and emailed to them.

Our sleek iboothme photo booth met the aim of gathering valuable consumer data – an extremely useful asset for effective marketing activities. Whilst consumers had a great time, snapping 140 pictures in the span of just 4 hours, and sharing them on Facebook and Twitter.

We also integrated a specially developed software into our photo booth in order to gather data about customer preferences:
1. If they own a pair of Vogue Sunglasses.
2. If they liked they new collection.
3. If they are willing to buy a pair of Vogue software.

Check out the video of our Vogue sunglasses software: