Aside from taking pictures of your lunch and sharing seflies (we’re all guilty), Instagram is becoming an increasingly popular tool for marketers – and with good reason. It’s one of the most widely-used mobile applications, but how does it work for marketers?
First, let’s understand the basic functionalities of Instagram:
– Instagram is a photo application that allows you to apply filters to & share pictures. In short, it’s the pictorial version of Twitter.
– You can tag other users in posts so that they see it.
– It also uses hashtags to tag specific content related to the image.
– Posts from Instagram can also be shared on other social media platforms like Facebook & Twitter.
But just like Twitter, hashtags are an integral part of the Instagram experience.
So, what exactly is a hashtag & how can it benefit my brand?
A hashtag streamlines content under specific words or descriptions. For example, if you tag an image with the hashtag: #lunch, it will automatically show up in a search for the word ‘lunch’. The best part is, you can turn anything into a hashtag. For example, if your brand hashtag were #UltraFashions, anyone tagging their photo with #UltraFashions would automatically be contributing to your brand presence on social media platforms, therefore increasing the likelihood of other people following your brand and boosting brand visibility.
Now imagine users sharing their pictures with your brand hashtag featured in the image itself. How can we get them to do that?
Check out our Instagram printing for iboothme and Goboothme photo booths to find out: