06 Nov Designing your own Samsung S3 Gear: A bespoke digital experience.
When it comes to creating a bespoke digital experience, Studio 94 is second to none. We understand how important it is to engage with customers on a whole new level. Not surprisingly, when Samsung wanted to promote its new smartwatch – Samsung S3 Gear, one thing was certain.
We had to think of a marketing concept that was way ahead of its time.
So in major public places like malls across Abu Dhabi and Dubai, we decided to leave a big impression about the product. In fact, we created a 27-inch touch screen inside an MDF panel that actually looked exactly like a giant version of Samsung S3 Gear. Using a clever design, and insightful, intuitive thinking, we developed a unique application. The software allowed people to draw on the screen using just their fingers and design the dial they would wish to have.
Now for the best part.
Once they were done adding their own personal touch to the watch, they could actually buy their own customized design. All they needed to do was enter their details and email address if they wanted to have that watch. A copy of their design along with a brochure of the watch was instantly emailed to them as well.
The idea of designing Samsung S3 Gear became an instant hit in no time. Teenagers, as well as adults alike, participated in this revolutionary bespoke digital experience.
Studio 94 helped people design their Samsung S3 Gear with their own personal touches. To see the video of the experience, click here.
Ready to give your customers a bespoke digital experience? We’ll be happy to help.
At Studio 94, we are always ready to listen, innovate and deliver the next big trend. In fact, no project is too big or too small for us.